Monday 13 November 2017

Brand diplomacy: in Louvre, France hones soft power strategy

PARIS (AP) - As empires fall, brands rise.

No longer buoyed by Napoleonic empire-making and the power the French language once commanded, the French have honed new ways to exert cultural influence in a rapidly-changing, globalized world: brand diplomacy.

The opening of the Louvre Abu Dhabi over the weekend is ...
Source

No comments:

Post a Comment