How one band is trying to make it in a music industry turned upside down

For bands such as The Orwells, breaking through today means going viral, scoring "syncs" and vying for attention in a system tilted toward the Drakes and Rihannas. But the shift to music streaming threatens almost everyone else hoping to earn enough money to sustain a musicmaking career. "It's all about getting your numbers up on the Internet," Orwells guitarist Matt O'Keefe said.
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